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Case Study

IS & Information Technology

Lean Growth at a Cloud Migration Provider

Applied Value pared the burn-rate and enabled sales acceleration


Applied Value had a minority position in a cloud migration software provider, which over time built up an unsustainably high burn rate. The company was unfocused and consistently losing money. There was an immediate need to cut costs to stay alive Applied Value took on the restructuring together with new management.


Over a course of three quarters, Applied Value supported the company in shifting service offering from wide range to deepening offering with large accounts, Reducing headcount, closing unnecessary office space, and cutting admin cost.


The focused approach resulted in a better product and greater customer adoption. Sales grew by almost 20X over the next year, and sales per FTE grew by almost 60X over the same time period. The company today is the leader in its field.

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